Quality score is one of the most important numbers you will encounter in your Adwords account because "it can decide the fate of your account".(Geddes, Brad, Advanced Google Adwords, 2014, Sybex)
Introduced in 2005, Quality score is a number from 1 to 10, assigned to an ad copy by Google to measure how good the experience a searcher will have with the ad copy and the landing page.
Quality score is important for adwords campaigns because it determines the ranked order of an ad in search results and subsequently the cost an advertiser has to pay to appear in paid search results. The higher the Quality score of an ad the less the advertiser pays. In contrast, raising your bid does not affect Quality Score, therefore even if you are willing to pay more you will not improve your Quality Score. Sounds fair, right?
SEO makes no difference to anyone unless it gets done and has showed results. For uneducated or inexperienced buyers of SEO services, the market is a minefield. The truth is that selling SEO services can be hard when pitching to new clients that may not understand either the confusing language or the value behind organic search acquisition. Moreover, it is not uncommon that even if you sign with a new account to launch an SEO campaign, it is not guaranteed that your recommendations will be implemented from the client, sometimes even if you got paid for them!
Apart from the on-page SEO factors that include the "by the (Google) book" internal linking process of a website, external links are extremely important for organic search acquisition and are often described as "the streets between webpages" for search engines. Knowing what it takes to create a natural inbound link profile for your website is vital to avoid wasting time and more importantly, risking to be penalized by the search engines.
In the era of interconnected tech companies, terms like "growth hacking", "360 campaigns" and "content marketing" became buzzwords. Organic search acquisition, formely known as SEO, evolved in to a process encompassing the core meaning of these terms. The following infographic, created exclusively using powerpoint (since i am not a designer myself...) aims to illustrate the framework for a succesful strategy in organic search acquisition.
With 100 hours of video content uploaded every minute and 4M views per day global, you just can't ignore the force of YouTube. Viewers sharing videos with their friends in all social media and the social life of a YouTube share tends to be much longer than other digital communication platforms. Youtube SEO is an emerging buzzword in the circles of inbound marketers. Google has managed to establish Youtube as the second largest search engine and video optimization increasingly becomes an essential tactic in all inbound strategies.
In fact there is no detailed feature in Google Analytics that provides information on the backlinks of a website, apart from the "Referral" traffic tab under "Acquisition" section. For a more detailed analysis of who is linking back to your site, you can use instead the Google Webmaster Tools and find all the valuable info regarding your website's SEO status from crawling status to impressions and CTRs in organic results and of course a detailed export of your recently acquired backlinks.
Find out below how to extract the Data using the tool.
Find out below how to extract the Data using the tool.
In an attempt to regulate the search engine ecosystem and prevent search engine manipulation from webmasters, Google frequently updates its search algorithm, responsible for website rankings and user searching experience. These changes often cause variable issues and challenges to SEO tactics in a disruptive manner making website visibility in search results an increasingly difficult task for webmasters.
Chasing "likes" and +1s, comments, shares and retweets has become a priority in our social media lives, whether related to building a fan base, generating leads, boosting link building efforts, or simply seeking acknowledgement from our circles. The purpose of this brief guide is to educate users on how to create more engaging posts on social media networks.
Recent changes in search acquisition, mainly imposed by Google, are forming the new landscape for SEO and Paid Search. The following infographic, conceptualized and designed by foodforbots, illustrates the current state of search from an SEO perspective and where it is heading.
Google plus launched in July 2011 and since then it has equally seen both strong growth and criticism. In May 2013 the social network had 343m active users. According to estimated statistics, social sharing on Google plus will surpass Facebook by 2016.
In adwords search advertising, Keyword Match Types are all about controlling your budget and refining your campaign performance. Google Adwords provides four keyword match types that facilitate campaign customization in accordance with the advertising budget of each business.
Social media is a relationship-centric market based in old codes, where key stakeholders are responsible for maintaining effective communications when setting up the core values for their collaborations. According to social@Ogilvy, the foundations between social media players include ethical values such as:
Adwords has grown in popularity among small businesses globally, giving them the opportunity to compete with high ranking websites in organic results. The following inforgraphic with the basic adwords guidelines can be very helpful for the small business.