Chasing "likes" and +1s, comments, shares and retweets has become a priority in our social media lives, whether related to building a fan base, generating leads, boosting link building efforts, or simply seeking acknowledgement from our circles. The purpose of this brief guide is to educate users on how to create more engaging posts on social media networks.
Recent changes in search marketing, mainly imposed by Google, are forming the new landscape for SEO and Paid Search. The following infographic, conceptualized and designed by foodforbots, illustrates the current state of search from an SEO perspective and where it is heading.
Google plus launched in July 2011 and since then it has equally seen both strong growth and criticism. In May 2013 the social network had 343m active users. According to estimated statistics, social sharing on Google plus will surpass Facebook by 2016.
In PPC advertising, Keyword Match Types are all about controlling your budget and refining your campaing performance. Google Adwords provides four keyword match types that facilitate campaign customization in accordance with the advertising budget of each business.
Social media is a relationship-centric market based in old codes, where key stakeholders are responsible for maintaining effective communications when setting up the core values for their collaborations. According to social@Ogilvy, the foundations between social media players include ethical values such as:
Adwords has grown in popularity among small businesses globally, giving them the opportunity to compete with high ranking websites in organic results. The following inforgraphic with the basic adwords guidelines can be very helpful for the small business.